Blogging is gold for SEO, but not all blogs are created equal. Knowing how to create SEO friend blogs is critical to getting your information to the people who want to read it. Unfortunately, the BEST information alone won’t always get you where you need to go.
For the past month, I’ve been talking about blogging, so if you’re new, I suggest checking out these blogs first.
- SEO Blogging Do’s and Don’ts
- Blog Writing Q and A Interview with Neyssa Lee Photography
- SEO Basics – 5 Terms You Need to Know
But if you’re ready to take your blog and start optimizing it for SEO, read on.
SEO Friendly Blogs Have a Good Key Phrase
Before you start hashing out your blog, you must know what you’re trying to rank for with SEO. Your keyword will guide everything you will be optimizing, so make sure you start with a goal in mind.
Now, your keyphrase doesn’t have to be a home run every time. If you’re writing a blog about answering a client question (like what to wear), it’s OK to have an average key phrase. Something that perhaps doesn’t have a ton of hits or maybe even very many, it’s difficult. But the point is that you have something to guide the process.
How long should a blog be to be considered suitable for SEO
Oh gosh. First, let me say don’t google this question. If you ask the experts, a good blog for SEO is over 1000 words. Yup.
But… and here is my addition to that above statement. A couple of things to consider is your specific industry. If most photographers aren’t writing 1000 words or even 600 words, you don’t need to either.
Second, you don’t want to burn yourself out on writing or put words down just to fill virtual paper. If you’re too annoyed to write and your clients are too bored to read, it doesn’t matter.
600 words is pretty good for photographers, and all posts should be over 300 words. I say 300 words because Google does need enough content to understand what you’re talking about.
Sub Headings and SEO
Subheadings or header tags on your blog break up your content for your readers into digestible chunks and tell google what the main points are. Make sure to break up your text with a few subheadings (h2 tags) and use versions of your keyphrase to reinforce your subject.
Want an example? Check out this post and see how I’ve used SEO Friendly Blogs in my headings.
Linking helps create SEO friendly blogs
Google uses links to understand what your page is all about. Be sure to include 1-2 internal links to other relevant blogs or pages on your site.
For example, if I was talking about What to Wear at a Newborn Shoot, I might link to my newborn photography page and a related newborn blog if I had one.
External links are also recommended. This is where you link to someplace off your site. Of everything I’ve talked about, this is the one I don’t do every time. Be careful with external links because you’re sending people away from your site, so make sure you pay attention to where you’re sending them.
Ready to go optimize your blogs?
Optimizing a blog for SEO might sound like a lot, but once you get the core ideas down, it’s actually pretty easy. I’ve created a simple checklist/template that I use every time I start writing a blog. If you are interested in this, click the button below.
MB – A Washington photographer empowering other creatives to take control and scale their heart-led businesses